Project Overview
JetBlue is an American airline that currently holds the title of the sixth largest airline in the United States.
The goal of this project was to redesign JetBlue's 2016 annual report into a visually appealing and comprehensible layout.
Annual Report
Utilizing JetBlue's existing identity and branding, I've redesigned the data from the 2016 annual report. As JetBlue's existing report is very text-heavy, the main goal of the redesign was to incorporate more of the branding elements—such as color, photography, and graphics—without overextending the length of the document.
Shareholders Conference